We started Kloch in Hyderabad as two unapologetically passionate Telugu boys…

Lokesh and Chandan — who met at a trailer launch, bonded over Pawan Kalyan, and decided to turn our obsession with cinema, culture, and nature into a full-blown fashion rebellion.

We were
tired of fast fashion that had no soul.
Tired of seeing Tamil fans wear their pride while Telugu fans had nothing to show.
Tired of style that didn’t say anything real.

So, we created Kloch
our homegrown streetwear brand that celebrates Telugu cinema, protects wildlife,
and makes sustainability sexy.

At Kloch, we pour stories into every oversized tee, every hoodie, every stitch.
Stories of kingdoms. Of heartbreaks. Of rebellion. Of fan love. Of us.