Kloch - A Journey Rooted in Passion and Culture
Kloch was born out of a deep love for Telugu cinema, culture, and nature.
The story of our founders, K Lokesh and K Chandan Kumar, began on a regular day that turned into something extraordinary.
As devoted Pawan Kalyan fans, they first crossed paths at the iconic Sudarshan Theatre, during the trailer release of Vakeel Saab. A shared passion for Telugu cinema ignited a friendship that would eventually grow into something larger.
a shared dream of creating a brand that celebrates everything they love.
Thus, Kloch had taken its Birth
Kloch - A Story to be Remembered !
The initial excitement of starting Kloch quickly gave way to a harsh reality.
Their first major hurdle was funding. With limited resources and no initial investors, they found themselves struggling to get the capital needed for production. They spent sleepless nights drafting business plans, pitching to potential investors, and navigating the labyrinth of financial support.
Each Rejection was a blow, But their resolve only grew stronger
To make ends meet, Chandan took on freelance design projects, Lokesh took on some Freelance Video Production Projects. And one of their friend named Ratna Sai had given a bit of his Savings. They used their earnings to keep Kloch’s vision alive, scraping together just enough to begin small-scale production.
Together, they envisioned a brand that would blend sophistication with sustainability, and thus, Kloch was born.
Bringing Back the Glory of Telugu Fashion
Lokesh and Chandan felt a growing disconnect between today’s fast fashion and the rich, vibrant culture of Telugu history. They wanted to bring back the glory of vintage Telugu fashion—the colors, the textures, the stories—making it accessible and desirable for Gen Z. Their vision for Kloch wasn’t just to create clothing, but to weave together ancient Telugu kingdoms, iconic wars, and our historical pride into wearable art.
With Kloch, they aim to showcase Telugu culture through fashion, creating designs that speak of our ancestors’ strength, wisdom, and traditions. For Lokesh and Chandan, it’s about making history come alive again through every thread, reviving the heritage that shaped who we are today.
Love for Nature & Wildlife : A Cause Close to their Hearts
Nature has always been an integral part of their lives. Lokesh and Chandan’s love for wildlife and forests isn’t just a passion—it’s a cause. Their designs go beyond fashion, they want to inspire people to care for nature and protect the world we live in. With every product, Kloch encourages customers to reflect on the importance of conservation, especially their mission to protect tigers.
Their motto, “Protect the Stripes – Save the Future,” is not just a tagline but a call to action to save these majestic animals. Every design reflects their commitment to preserving wildlife and spreading awareness about the importance of safeguarding nature for future generations.
Celebrating Telugu Cinema in Style
As lifelong Telugu cinema fans, Lokesh and Chandan always asked themselves, “Why should Tamil movie lovers have all the fun?” They noticed how Tamil cinema fans could buy all kinds of fan wear and proudly display their love, while Telugu movie lovers had no such platform. This gap between Telugu cinema and fashion sparked the idea of Kloch.
Kloch is designed to celebrate the power of Telugu Cinema and its growing dominance in Indian Entertainment. Lokesh and Chandan wanted to create a fashon line where every fan can proudly wear their love for Telugu Films, Not just in Theatres but everywhere. Through their bold, unique designs, they want fans to stand out in the crowd, to show the world the passion that Telugu Cinema Inspires.
Kloch is more than a brand. It’s a Celebration of Heritage, a tribute to nature, and a love letter to Telugu Cinema.
Kloch’s Green Vision: The Legacy of Lokesh and Chadan
Kloch, founded by K. Lokesh and K. Chandan, is a pioneering eco-friendly fashion brand committed to sustainability. Lokesh and Chadan, created Kloch to blend style with environmental care.
They introduced a unique initiative: for every Rs.2,000 spent on their website, a tree is planted in the customer’s name. This effort supports global reforestation and combats deforestation. The brand’s “Tree Counter” tracks the number of trees planted, celebrating the collective impact of their customers. Kloch represents more than just fashion; it’s a commitment to a greener, more sustainable future.
